How to POWERFUL WEBSITE CONTENT WRITING

It's no secret that Google is a driving force in the world of search engines. People are constantly looking for a way to get the most out of the IT giant's core ranking algorithms, and many are even making a career out of it helping website owners succeed in the online space. However, most of their recommendations are just guesses, since Google has never revealed the secrets of their algorithms and always talked about them in riddles. Why is this happening, and what do we know about the principles of ranking this search engine at the moment? [caption id="attachment_307" align="alignnone"....

 Mobile video is great on website . When it works. Implemented correctly, video or audio *should not* impact the speed that pages load on a mobile device and when the play button is pressed, it needs to start quickly and work well. Video content is top of the agenda for many brands. It is proving a great way to engage customers and visitors, but when viewed on mobile devices, particularly those on cellular connection, video (and to a lesser extent audio) should come with a health warning. Users are increasingly impatient with slow-to-load and stalling video and wil....

PPC can deliver effective results for a business, but it can also seem overwhelming when you’re just getting started. How can you use it to increase ROI?

PPC (Pay-Per-Click) marketing, or paid search marketing, offers a great opportunity for every business to promote its services and extend its reach. Whether you’re targeting an existing audience or a new one, PPC campaigns can increase conversions, provided that they’re crafted properly.

If you’re considering in....

With the end of 2020 fast approaching, we list some of the Seven best ecommerce and cart abandonment stats we? have seen this year. 1: SMS Remarketing This year?we won at the MOMA Awards for our work with Firefly on SMS Remarketing.?The stats below give an idea of just how effective SMS can be. 2: Which Days Have Most Abandonments? Based on data from more than 1 billion?abandoned carts, we?know that Tuesday is the ?worst? day of the week for cart abandonment. Fewest abandonments happen on a Saturday between 8 and 9pm, while abandonment ....

How to optimize for audience trust. Plus, four tips for dealing with mistakes that can kill your brand’s reputation. Trust matters. Whether you’re creating content for a standalone brand publication or a company blog, you want people and search engines to trust the information on your website is accurate and current. Now, with engagement metrics seemingly becoming a larger factor in SEO, you can’t have one without the other. Google won’t trust (and reward rankings to) a website that doesn’t attract and engage an audience, and visitors won’t trust (or even....

Even if you know — deep down in your heart of hearts — how important SEO is, it’s hard to prioritize when you have less than 3 hours a month to devote to it. But there’s still a way to include the bare minimum, even if you run on a tight schedule. In today’s Whiteboard Friday, Rand covers a minimum viable SEO strategy to give those with limited time a plan going forward.

Keeping up with the latest SEO practices can be overwhelming for someone who has just started out as a new website owner. Furthermore, making sure that the existing SEO implementations are regularly taken care of as per the latest Google algorithm changes can be a nerve-wracking task for some. To make sure that you are not missing out on them, you should perform an SEO audit of your website/blog regularly. By keeping a checklist handy, you maintain a standard SEO audit task list that ensures none of the crucial points are missed. In this articles, we will brief you w....